Good tidings for a prosperous Christmas season with Shop Singleton

Published on 01 November 2021

It’s beginning to look a lot like Christmas as Singleton Council joins forces with Singleton Business Chamber for a sleigh full of programs and activities to spread plenty of cheer this year – and everyone can get involved.

After a bumper Christmas shopping season and Singleton’s best sales month on record when $38 million was spent in December 2020, the community is being encouraged to follow the worst month for businesses in August with an even bigger December in 2021.

Vicki Brereton, Council’s Director Organisation and Community Capacity, said it was as simple as looking local this festive season with the all-new Shop Singleton campaign.

As well as keeping an eye out for the elf in your favourite store with the return of last year’s popular Santa’s Little Helpers and checking out the Christmas Gift Guide in late November for ideas your special people will love, you can also check out the best Christmas window display in your favourite businesses and give the gift of choice with a Spend in Singleton gift card that can be used at more than 130 businesses.

Retail businesses are encouraged to get involved with the programs to help promote shop local. Expressions of interest and gift nominations of the products to be included in the Gift Guide are now open and will close on 11 November 2021. 

“The impacts of COVID-19 and lockdowns have had significant consequences for Singleton’s economy and local businesses during 2021, and Christmas is the perfect time of year to spread some much-needed festive cheer,” Ms Brereton said.

“Shop Singleton is an extension of the Spend in Singleton program to create a new energy for businesses and customers alike, and encourage our local residents and people in neighbouring local government areas to come to Singleton for their shopping in the lead up to Christmas.

“To make it as successful as we want it to be, we’d love to see as many businesses as possible get involved in the Shop Singleton Gift Guide, Light Up Their Business and Santa’s Little Helpers – and as well as being a great way to promote your business and get into the spirit of the season, there’s also the opportunity to win Spend in Singleton gift cards for your chosen charity or community group.

“All the information you need about how to get involved is on Council’s website, or give us a call on 02 6578 7290.”

Sue Gilroy, President of Singleton Business Chamber, said Shop Singleton was a great reminder of the amazing array of businesses that were back open and ready to see customers – safely, of course.

“It’s been a tough year for everyone, especially for our local businesses, and there’s no better time to bring everyone back together than Christmas,” she said.

“We’re really pleased to continue the great relationship we have with Council with this campaign to highlight the brilliant small businesses we have across our local government area, whether it’s boutique retail for your Christmas shopping, award-winning dining for your Christmas get togethers or all the trimmings you need for a magical Christmas at home.

“I hope lots of businesses get involved in these initiatives so the new year can be merry and prosperous for everyone.”

Businesses don’t need to be a member of Singleton Business Chamber to be involved. For more information, Council’s website at or contact 02 6572 7290, or contact Singleton Business Chamber on 0400 460 412 or email