Council’s Vision for tourism is to “double the value of the Singleton Visitor
Economy by 2036”
be achieved by:
Building on our reputation and attraction as one
of Australia’s premier visitor destinations, offering a high value experience
based around providing quality food and wine experiences.
Extend its visitor experiences in the areas of
nature, adventure, golf and sports tourism, culture and heritage.
Expand camping and caravan tourism
Develop Lake St Clair and surrounds as an
adventure tourism precinct
Improve way finding signage and roadside
Expand boating and water related tourism
Connect tourism to our National Parks
Document and display our Culture and Heritage
Attract and expand sports tourism opportunities
Deliver a high quality customer service as a
hallmark of the destination.
Vision is complementary to the Singleton Council Vision of a vibrant,
progressive, connected, sustainable and resilient community
Council is taking an active role to expand the tourist offerings within the
region by promoting our unique natural features, showcasing heritage and
culture and by expanding community events. Council and our partners will
continue to progress our vision for an improved visitor destination and booming
visitor destination the Hunter Valley is Australia’s oldest and most visited
surviving commercial wine region. Located in the heart of the Hunter region, it
is made up of two local Government areas - Cessnock and Singleton, surrounded
by World Heritage National parks but also with a rich heritage of colonial,
indigenous and industrial history.
is a vibrant and diverse regional town, located at the centre of the Hunter
Valley, 200km North West of Sydney and 75km from Newcastle via the Hunter
Expressway. Singleton is surrounded by the natural beauty of Glennies Creek
Dam, Lake St Clair, Mt Royal, Yengo and Wollemi National Parks.
Singleton local government area has the advantage of being geographically close
to the two largest urban populations of NSW - Sydney and Newcastle, yet seen as
a clean and green visitor escape. That advantage, with its wine and food
experiences, has translated into a well developed visitor economy driven by a
large day trip market and a growing reputation for leisure events.
Visitor Demographics are:
96% of Hunter visitors are from within Australia
35% of Singleton visitors will be from family
47% of visitors will be on holidays
13% will be on business
65% of visitors to the Hunter were day trips
The Hunter Valley Destination Management Plan has been developed through a partnership between Singleton Council, Hunter Valley Wine and Tourism Association and Cessnock City Council.
The Destination Management Plan is created to set the overarching strategic direction for infrastructure and product development for sustainable growth in the tourism sector over the next five years.
Hunter Valley Visitor Economy Destination Management Plan - Part A
Hunter Valley Visitor Economy Destination Management Plan - Part B - Strategic Actions
Singleton tourism websites are: